Ingredients we avoid

Many of the products that can be bought off the shelf in the big stores contain forms of vitamins and oils that appear good for you but really are anything but, as well as synthetic preservatives that have harmful effects.

Here we will be defining the ingredients we have found in products we used to use, no manufacturer names will be used, what their effects are and why we are not using them.

Isopropyl Myristate

Used to thicken and reduce the oily feel of product. Also used in degreasers and penetrating oils for loosening nuts.

Propylene glycol

Primary ingredient in automotive anti-freeze. Typically used to absorb moisture in cosmetic and food products


This is petroleum jelly and is a bi-product of petroleum. This product has been found in breast tumors and has been linked to clogging of pores, aggravating acne and suffocation of the skin.

DMDM Hydantoin

This is a preservative that releases formaldehyde in order to preserve the product while it sits on shelves. This is one of the ingredients that encouraged us to pursue the journey to make something better.

Diazolidinyl urea

This is a contested ingredient as it is listed as safe but is also a formaldehyde releaser. As this is known to cause issues for people with sensitive skin we will not be using this in our products.

Iodopropynyl Butylcarbamate

Another preservative that has it’s roots in the paint industry. This one is known to cause skin irritations and has been linked to other issues.


This is used as an emulsifier and is flat out toxic. As an emulsifier it makes the lotion smoother and creamier but is also a human skin, immune system and respiratory toxicant.

Butylene glycol

Thought not as toxic as other petroleum products this one is used so often that there is a concern about accumulation over time. As it is a petroleum product we’ll be avoiding this one.